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Entries in hysteria (18)

Tuesday
Oct042016

Was my thesis right? Five years on in the thick of music journalism

Collage by Brooke DorrattIn 2011, I completed my thesis on music journalism in Australia, titled Rock Sells Out? Cultural creation, industry influence and electronic evolution. I resigned as Digital Editor of Hysteria Mag last month. So I'm FREE AT LAST to dump my bargain basement opinions on whether my thesis holds any water, five years on.

“The counter-culture was a mistake”

Legendary rock writer Robert Christgau said the counter-culture’s “gospel of sexual liberation and generational identity became a smug ritual” in the 60s and 70s, and that’s no less true now. Dancing around state troopers and placing flowers in gun barrels isn’t a thing any more. However, we do have tweets and blogs and blogs about tweets about how someone or something is “problematic” because it disagrees with their world view. This is now called “virtue-signalling,” or expressing an opinion to get a pat on the back for it. Adulthood, at least to me, is the feeling you got as a kid as you cleaned your room unprompted, without your parents even noticing. You do shit because you have to, not for external validation.

Cultural capital is bullshit

I argued that cultural capital builds up around rock journalists who have access to certain artists or bands. This is only true…for other rock writers. In my experience, the public couldn’t give a shit. Only other scribes scramble for the top of the rock writing pile, reaching out for that crown of cool. Like any niche in the marketplace, achievement in the niche is self-congratulatory. Of course, the output benefits almost no one outside the niche.

Reviewer as self-entitled brat, not “tastemaker”

The rock reviewer in this day and age is not a tastemaker. You cannot tell people what they should and should not listen to. I think Emmure is complete shit, but people will fight and die for Frankie Palmieri’s right to pollute the atmosphere with his slack-jawed internet rants disguised as songs. Reviewers, especially who haven’t grown up with glossy mags are doing it for the cultural kudos (which as I said before, no one gives a shit about.) I’ve encountered many doing it for those cool points. Which are redeemable for an amount south of zero. I cannot pay the rent with cool points, so here we are.

Authenticity, schmauthenticity

Every band has a schtick. If they don’t have one, they should probably go out and find one. Authenticity is easy to emulate and filtered through PR and communications specialists. A band is authentic predicated on the fact their PR says they are. The mere act of declaration invalidates true authenticity, so nothing is authentic. The rampant amount of back room fiddling with articles and copy lays that theory to rest.

The irony of critical rock journalism 2: Electric Ironyloo

In Australia at least, every major rock publication is held at gunpoint by record labels or PR. That’s not to say it’s the friendliest mugging in the world. Because it sort of is.

Without access to labels, managers, PRs (the roles of which get so confusing after a while), you do not have a publication. Worse still, many of these labels advertise in these publications so that true “criticism” is near impossible. During the Soundwave era, before Soundwave put everything on the credit card and cried “oopsie!” when they couldn’t pay it back, Soundwave had a near monopoly on supplying content (not the content itself, but the material or access to create it). If you upset your only supplier, it meant you had no publication.

Publications that can diversify their income may have a chance. Even so, if you upset a PR, you don’t get content. So nothing has changed in this regard.

Media playing catch up – the gates are crushed and burning

The kids with their Snapchat, Instagram and Facebook are creating their own communities – they seldom need mags or publications to tell them anything. People can connect to their favourite artists or bands using social media. In many cases, a band will make an announcement themselves, leaving the media to play catch up. By the time the media does, it’s already old news.

So as depressing as that is – my thesis still holds water. In some ways, even more so. Now give me some money so I can finish paying my HECS debt off.

As for writing about rock n' roll again? I'm good...for the moment.

Thursday
Apr282016

A Babymetal Cover and an Iron Maiden

I'm turning into one of those "bloggers in name only," aren't I? Fuck it, I was never a "blogger." Sharing useless tips for no money. FIVE TIPS TO SUPERCHARGE YOUR ONLINE ONLINEINESS SOCIAL MEDIA GURU BUZZWORD OVERKILL! Please, die horribly.

In the mean time, I wrote another coverstory for Hysteria on the weird and wonderful Babymetal phenomenon. It was more weird but we got there in the end. Download FREE, here.

Another highlight was FOR REAL talking to Dave Murray of the INVINCIBLE Iron Maiden. Yes, that actually happened. Too bad I have to deliver my business seminar Turning Phrases, Turning Heads on the same night. Ugh. Read it here.

Monday
Mar072016

Hysteria #40 - Violent Soho

I hate when bloggers apologise for "not posting as often," then falling silent and away. I'm not going to do that, because I'm not the apologising type. What you should do is download the latest edition of Hysteria, with Violent Soho on the cover. They're so hot right now. I talked Netflix n' Blaze with The Bennies, which was an extra special time. Mmm, special. Go on!

Download for FREE, here.

Wednesday
Nov042015

THE HYST LIST: The Best Ages to Be (According to Rock Stars)

What's the best age to be (according to rock stars?) We answered that question over at Hysteriamag.com.

(Yes, I know you never asked!)

Monday
Oct122015

Hysteria #36 - SLAYER: Shows No Mercy for Haters

 

I should really update this blog more often. You'd think I'm dead otherwise. I'd be dead and someone would throw a cheap funeral. Uhh...

In this METAL...ALIVE! Edition of Hysteria, I had an epic sit down (phone down) with Tom Araya of the incomparable SLAYER. With the passing of Jeff Hanneman, they resolved to complete Repentless. Now that's done...what's next? Find out...

I also wrote a MAMMOTH feature on the Future of Heavy Metal, featuring insights from Soilwork, Bullet For My Valentine and Devin Townsend.

Chuck us a download, hey? It's free!