Search
Freelance PRO

Latest Posts:

Entries in work (32)

Friday
Mar092012

Media Consulting: HistoryWow website and app

Respected Melbourne corporate communications and public relations consultant Richard Craig, in a special project, has created a unique international website and iPhone app to deliver a "short, sharp hit of history" because history is, in his words, "fascinating and inspirational."

I wrote and edited content for screen (see our series of "introduction" videos) the app and website; organized logo, website and app design; liaised with developers, provided publicity support and consulting; technical support and implementation; intellectual property management; social media management; and trademark filing. It was project built to Richard's meticulous standards, exemplifying his unique adoration of history and one of the most rewarding ones to have taken part in.

Get your history fix at http://historywow.com.

Wednesday
Nov162011

The three hour layover on the way to digital journalism

Attending the A.N. Smith lecture in Journalism at Melbourne University last night, Fairfax Media Chief executive and General Manager Greg Hywood outlined the digital media strategy for Fairfax in a "post-classified ad" revenue present and of course, future. Apart from the oh-so humble reminders that the Age and Sydney Morning Herald embraced the internet long before their competitors, his subtle investor pitch demonstrating the media convergence that Fairfax employs to derive its revenue was finally indicative of a media ecological approach to journalism and content communication across a mass yet still fragmented (in terms of point of access) audience. Print in the morning, smartphones on the go and accessing the web during the day, etc.

Mr. Hywood made a salient point in terms of devising a business model to ensure not only survival, but growth in quality journalism and content creation. Leaving the privileged curatorship vs. citizen engagement debate aside; he struck at the core of the problem for lumbering giants resistant to changes in their once robust classified ad "rivers of gold." The journalism, he said, was a solution to the fundamental problem of people trying to "make sense of the world around them." The media can no longer sit idle and react to changes in the consumption of their products, they must now find "solutions" in the skein of Postman and the Media Ecologists.

For example, Neil Postman only months prior to his passing remarked in a lecture that an airline wished to spend a substantial sum to improve the speed of their aeroplanes. Researchers found that they could cut at least three hours from the Los Angeles to New York trip utilizing new engine technologies. But then engineers wondered; what did passengers do with their three hour surplus of time?

Go back to their hotels and watch television.

Thus money was saved by installing televisions into the backs of their seats - the solution was much more ingenious than attempting to appeal to the abstraction of "progress." Just like News Ltd. recognizing that the medium in the afternoon was in fact the train platform and bus and tailored its message accordingly in the form of free, portable and "light" newspapers that can be read while waiting to arrive at one's destination.

Just because journalism can be uploaded and broadcast to smartphones and tablets doesn't mean it always, in every case should; if the problem is not knowing when or where rock gigs are and the solution is a weekly street press to guide you, why force change when it isn't required? Perhaps pondering this question will write the next chapter of journalism; whether in print or online or something unheard of.

Friday
Nov112011

Media Consulting: The Yard Restaurant and Bar (mX Melbourne)

A client of mine, the Yard Restaurant and Bar was featured in the mX "Night Out" section on November 10, 2011. Here's a peek:

Assuming the frontage of a quiet terrace, inside one finds an idyllic escape from the city that's not too far away from all the comforts of urban life, nestled in the back streets of South Melbourne. Warming oneself under the glass atrium is a delight to behold - and will become a fixture for dozy after work drinks and "morning after the night before" brunchers.

Interested? Feel free to contact me for further information.

Tuesday
Jul122011

Opinion: Principled Stand, Plummeting Poll?

Winston Churchill remarked that, “Some men change their party for the sake of their principles; others their principles for the sake of their party.” This was especially true for William Morris “Billy” Hughes, our most principled – and arguably audacious – Prime Minister.

Originally a Labor man, he pushed for conscription and held two plebiscites on the issue which were defeated. His caucus was fed up with him and threw him out in 1916. He challenged those who, “thought like him to follow him.” And he did and clung on to the Prime Ministership until 1923.

In this day and age, it’s more likely that the politician in question will sanction their party to electoral oblivion.

Read more at Onya Magazine.

Sunday
Jul102011

Review: Fair to Midland - Arrows and Anchors

“We wanted something simple because all of our other titles have been so long-winded,” gossamer-tongued vocalist Darroh Sudderth said of the title, talking to a local Texan newspaper about the record.  “We also just wanted to keep it simple because after all, you know, it’s a rock album.”

Fair to Midland can't really be termed a rock band but by the same token, Fair to Midland aren’t your typical metal band. You’d be hard pressed to find anyone that would be prepared to go on record to say that they were. In fact, some metalheads would begrudgingly agree to insert them into that category to begin with. The band’s signature sounds are bright piano lines, bluegrass twang and angelic twee moments tangling deftly with devastatingly hulking riffs, hitting like a freight train desperately trying to halt itself. Sure, the latter element is as hard as steel can be, but the former parts just don’t compute.

But on Arrows, it does. It really, really does.

Read the rest of the review at MetalasFuck.net here.