In the Driver's Seat

Matt and Crushtor discuss General Semantics
Matt: So if I'm not Matt, then who am I?
Crushtor: The essence of this sort of system is to stop semantic blockages. Things aren't what people say they are. If you say "this is shit" then the word becomes a substitute for the object. But a word is a sound to describe the object. It isn't the object itself.
Matt: So what you're saying is, that a word just refers to something, it's not the thing itself.
Crushtor: Exactly. Do you introduce yourself as Matt? You're not a word. You're a person. Your name is Matt, you are not Matt.
Matt: I'm not Matt. My name is Matt!
C: Now we're getting it.

I also used Hayakawa's "What is Red" example at this point, and he almost followed it all as if Hayakawa was writing it down as we spoke. Remind me to stop drinking so much coffee. And stop procrastinating so much. It's taken me ages to even start my Enslaved interview today...