In an age where Web 2.0 and 24-hour news cycles rule, it means you have to shout the loudest to get heard. But that isn’t enough. You not only have to cut through mediocrity and noise, but you’re up against people with fingers resolutely placed in their ears. Rock magazines aren’t the sole proprietors of “What You Should Listen To, Inc.” any more. People have iPods, people have Tumblrs and people have Twitter. They don’t need your approval – they’re their own curators now.
Read the rest at Biodagar.com.
From now on, I'll be linking all my online articles from my blog as they're published. That means more content, more often from all the publications I write for!